State of Denial: Chapter 5...

Bush's first mention in the New York Times, in November 1967, had been as a former DEKE (Delta Kappa Epsilon) president defending the practice of branding new fraternity pledges with a hot coat hanger.
-p. 47-48

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This is a quotation from the book State of Denial by Bob Woodward. I will be quoting an excerpt from the book one chapter at a time until the November elections.